Atelier Vos
A seasonal lookbook with the pace of a runway show and the practicality of a shop.
Studio concept — a self-initiated brief, not a client engagement.
- Sector
- Fashion label · Lookbook
- Year
- 2026
- Services
- Art direction, Web design, Motion
- Stack
- Next.js, Shopify, GSAP, Vercel
(01)The challenge
Small fashion labels live on Instagram, where the brand is strong and the path to buying is weak. Atelier Vos wanted a home for each collection that feels like the show, then gets out of the way.
(02)The approach
- 01
Collections as chapters: full-screen looks with a restrained type layer and one clear action per look.
- 02
Motion that follows the fabric — slow crossfades and scroll-linked scale, never bounce.
- 03
A shoppable index that turns any look into a size picker without leaving the page.
(03) The outcome
A concept lookbook where every collection is a template, so launching the next season is content work, not a rebuild.
Let’s talk
Let’s build
something uncommon.
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